Clients, friends and business associates…

It is Fresh Breeze time again. If you missed the January issue, take a look.

Infdsfdsfdsfdsfsdf the January issue, we introduced all our “new dudes”… now we would like to introduce and tell you a little more about one of our “old dudes” – Brent Decker.

Brent Decker continues to be our stabilizing voice of technology reasoning. We constantly put his Purdue Masters Degree to the test – we like to dream up difficult client solutions to see if he can rise to the top with a stellar solution… And, amazingly, he always does. Whether it is taking on a data base driven website which addresses a complex set of audiences all with different needs like HomeCrest, or a product microsite to track traditional media investment, Brent takes on the client challenge and always comes up with digital solutions which make the client happy.

A great example is the new site for Malone Advisory Services and the “accordion” solution. Take a look.

Oh, and on a personal note, we can hear hearts “breakin’” all over the world now as Brent is officially engaged to marry the love of his life. [Editor’s Note: Not to be outdone, Kelly Andrews popped the question over the Holidays and she said yes – lots of weddings in our future.]

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Have you ever heard of iRise™?

We now use this web development and simulation collaboration tool to provide our clients a visual framework of each web application so they can easily visualize the page layout, functionality and content flow during the important design and specification process. This is the same simulation system used by GM, Amazon and Target and has proven very helpful for our clients with large approval groups and for those who say, "I just can not see it in my minds eye." Now they can.

Feel free to click us back if you have a question about site simulation – which means we design develop and deploy your website on time and on budget.

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Save the Date – March 13th at the newest downtown hot spot, Trio’s Restaurant and Jazz Club, you’ll enjoy an eclectic evening not to be missed. Join us and many others in your community for Memorial Regional’s Cancer Center’s 2008 fundraising event, Jazzed About Art. You can stroll though the beautiful ambiance of Trio’s, sample wonderful hors d’oeuvres while reviewing the traveling international art exhibit – Expressions of a Woman’s Cancer Journey. These artistic creations are sponsored and presented by Lilly Oncology on Canvas. Although the art work is not for sale, its power and impact is not to be missed.

The event is presented by Trio’s Restaurant and Jazz Club, Northern Indiana Lakes Magazine, Circa Arts Gallery and Force 5 Media with all proceeds funding the complimentary care not normally covered by insurance during a patient’s cancer journey at Memorial Regional Cancer Center.

Our first event ad ran in the January/February issue of Northern Indiana Lakes Magazine and the second ad is running in the March/April issue which mails February 25th. Please be sure get the magazine, tear out the ad and post to your home bulletin board! And, watch for another announcement and invitation to the event from
Force 5. All the details can be found on the event website and you can buy your tickets online!

We hope you will consider joining us – and bring a friend or two.

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Awards are nothing more than that – awards, but we like to always share the good news and our clients’ love the recognition – and we do too.

Our Ann Arbor, Michigan client, Genomic Solutions website was awarded an Honorable Mention in the recent 2007 MarComm Competition. Genomic Solutions manufacturers, markets and sells robotic capital equipment to biotechnology, life science and pharmaceutical research organizations. Their message is complex and varies by audience. We designed and developed an elegant solution for an extraordinarily complex communication issue. Rather than telling the client story based on the client’s product line, we started from the customer and prospect point of view.

By changing the direction of the “telescope” the client’s client can find a solution in their own "language", not Genomic Solutions’ product nomenclature language. Not exactly a novel idea, but difficult to pull off correctly. Go take a look and tell us what you think of the site.

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Malone Advisory Services encouraged us to let out all the stops – “help me tell my story and make it easier for prospects to sell me within their health care organizations,” was the client’s request. This is an interesting communication opportunity as the client does not need or want SEO, does not need to be found, she does not want hits. Counter intuitive – right…not really.

Well, Mary is a nationally recognized expert in health care customer service. She speaks at national conferences and consults with hospitals around the country. She needed a site that let her manage her prospects and clients while she was traveling – so she could direct prospects to all the data they need to sell her knowledge, expertise and speaking skills up through an organization by a quick and easy interface to her CV, testimonials, calendar and bio.

Mary’s site uses a number of semi–custom web tools from the Force 5 Navigator™ suite of products. The calendar is intuitive, update–able and allows prospects and clients to see her availability at a glance, yet Mary can update the calendar herself 24/7. Let us know if you want to know more about the Navigator web tools which can be easily added to your existing site.

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What is the best way to get the real facts about our media buy?

This question is most often asked by our regional clients. And, we have a good answer. If you are buying print, we can help you, but often if the buy is small, you might just want to handle internally. The human capital required may be right within your organization.

The most valuable media buying expertise is in broadcast, cable, radio, out–of–home [aka billboard] and new media. Force 5 labored over how to best provide this complex and #’s driven service to our clients. And we went a very non–traditional route and determined that we would not hire an in–house media buyer. Rather, we approached the region’s largest media buyer – Martin’s Super Marketing of Martin’s Super Market. Our discussions resulted in establishing a unique partnership. This collaboration allows us and our client access to the all important Nielsen and Arbitron ratings, the media planning expertise of Martin’s as well their media buying power.

Everybody wins. Clients save money, buy smarter and the largest benefit to our client’s so far is their internal savings in human capital. So, if you are struggling with your media planning and buying, give us a click.

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“A vivid imagination compels the whole body to obey it” – Aristotle

Capture your imagination – envision your future, ask yourself  “what might be”  for your organization and your client’s, employees and other stakeholders – Force 5 can help you get there.

Good selling –

The entire Force 5 Crew –
Deb DeFreeuw, David Morgan, John Jambor, Brent Decker, Kelly Andrews, Geoff Warner, Brett Simpson and Kathleen Murphy

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